River Thames Alliance Marketing Partnership
The River Thames Alliance Marketing Partnership (RTAMP) is a public/private sector partnership dedicated to promoting the River Thames - from the source to the outskirts of London - as a leisure destination. We first set up as an informal marketing group in 2004. In 2007, we became a partnership with members and launched a new identity, promotional materials and website. Now we want you to join us!
Our supporters so far are trade associations, businesses, hotels, transport companies, local government and public sector bodies who have the common goal of promoting the river. Major supporters include the Environment Agency, Tourism South East, local authorities and National Trails - Thames Path.
What do we do?
- We run the award winning website www.visitthames.co.uk, which is the official guide to making the most of the River Thames
- We produce a map-based leaflet which is widely distributed across the South-East of England
- Press and PR
- Advertising and Marketing
For further information on what we do, view the full business prospectus
What do I get if I join?
- A high-profile listing on the www.visitthames.co.uk site
- Press and PR support
- Priority coverage in relevant promotional campaigns
- Participation in advertising and marketing activities
- Be an official marketing member of the River Thames Alliance
- The opportunity to participate in best practice and networking meetings
For further information on the benefits of joining the RTAMP, view the full business prospectus
How much does it cost?
There are four different levels of membership. Each of these levels offer different benefits to suit businesses of all sizes. The basic membership level, starting at £95 (ex. VAT), gives an enhanced listing on our website, www.visitthames.co.uk. Level 2 gives a number of additional benefits including press and pr support, and an extra level of coverage on the website. Level 3 allows you to be put forward for relevant high-profile UK domestic and near-Europe campaigns as well inclusion in our map-based leaflet, Revealing the River Thames (subject to an additional fee). The highest level of membership gives all benefits of lower levels as well as a large advertising box in Revealing the River Thames.
For further information on the four membership levels and the many benefits associated with each of them, view the full business prospectus
How do I join?
If you're a business and would like to join or ask any questions about the partnership, please call 0118 953 5771.
Why should I join
- For a very reasonable joining fee you will receive substantial marketing benefits. The Environment Agency provides the staff resources to manage the marketing activities, so your partner fees can go directly into the campaigns.
- You will be working and meeting with like-minded organisations.
- You will be able to reach a broader market than you would otherwise be able to reach.
- We also offer a joint membership scheme with Tourism South East.
Who runs the partnership
The RTAMP is run by the Environment Agency (principle partner and major investor) and a steering group of partners.
Our Chair is selected from the River Thames Alliance Management Group. Tourism South East is contracted to provide support services for the partnership.
Want to know more?
If you'd like to find out more information or speak to someone, call 0118 953 5771.